MCC Updated Poster and One Page Community Catchment Plan released
Towards the end of last year, MCC asked the community and key stakeholders what they thought about the poster illustration as a representation of the work MCC does to support communities with catchment care. There were a number of articles in the Guardian asking for feedback and in our newsletters. We received responses from 25 members of our community, with comments about what they liked and what they thought needed to change to make the illustration clearer and easier to understand the MCC’s work in the catchment. The main feedback was that:
- Overall most people liked the poster and found it engaging and visually appealing
- However, some thought the poster was cluttered, making it hard to grasp the key messages.
- Some wanted a bit more clarity about what MCC was trying to achieve.
To respond to these comments, MCC worked with visual designer, Jacqui Chan, to update the illustration. The colours were changed to allow the people to stand out more, and the catchment map simplified to reduce visual clutter. The wording of some of the bubbles was amended to better reflect the work of MCC and catchment communities.
This is the result! We think the illustration is a beautiful representation of catchment care. It is best viewed at poster size where you can easily see all the detail. Over the next while we are planning to erect the poster in different places around the catchment, so keep an eye out for it!
In addition to updating the illustration, we have prepared a summary community catchment plan that can sit alongside the illustration or stand alone. This consolidates the MCC’s vision, mission and direction into a simple summary to support the updated longer catchment plan document which is on our website. This longer catchment plan has also been updated to integrate comments received from stakeholders, particularly the very helpful feedback received from Horticulture NZ and local growers, MCC thematic groups, and also to reflect a stronger emphasis on flood resilience following the June/July floods last year.
You can view these on the resources page of the MCC website, along with the full version of the plan.
